Is Success A Destination Or A Process?

successOften we think of success as someplace we arrive, at some point in our lives.

I recently heard an interview with David Agus, author of “The End Of Illness” that shifted my thinking on this a bit.

In it he made an interesting distinction about illnesses like cancer and heart disease.

He said that it is far more useful to think of cancer and heart disease as a process, instead of an outcome – you don’t “get” cancer or heart disease, but rather you are cancer-ing, or heart disease-ing for quite some time prior to your diagnosis or major event, like a heart attack.

And it occurred to me that the same may be true in business.

Perhaps instead of arriving at success, or failure, we are success-ing or fail-ing every day, by the choices we make.

Perhaps success and failure are not a place we end up, but rather a process we create and re-create with every decision we make.

Thinking of illness in this new way could lead us to make different choices – hopefully more powerful, effective choices – on a day-to-day basis.

Our job, it would seem to me, would be to choose actions that are “success-ing” actions – creating success as we go.

Most of the time, we know what those are. Sometimes we need to ask for help from others to make smart decisions.

How about fulfillment? Maybe if we focus on “fulfill-ing” everyday instead of thinking that fulfillment is a place we will arrive at some point in the future, then we will experience fulfillment more easily, and more often.

I find this to be an interesting new lens to view the world.

Just a thought.