Marketing: The Right Product, In Front Of The Right Person, At The Right Time


I have some clients who hate marketing their business.

And truth be told, it’s not my favorite part of owning my business.

But part of this stems from our old messages and ideas about what marketing is supposed to be.

Old Ideas About Marketing

To some of us marketing means TV’s Cal Worthington Dodge pitching used cars. Others think of the Sham-Wow guy.

It will forever be difficult to market your business unless you shift your beliefs about what marketing is.

A New Perspective

That’s why I propose that you look at marketing like this: The Right Product, In Front Of The Right Person, At The Right Time.

It’s simple, and accurate.

You’re not out there trying to convince someone they want something they don’t want.

You’re not hawking an inferior product (one hopes).

You’re talking candidly about what you offer to someone who wants to hear it.

I know “shifting a belief” is not an easy or overnight task. But I believe it has to start there.

Finding Your Ideal Customer

Start by answering these questions about your customer:

  • Who is the right person?
  • How do I get in front of them?
  • What value do I provide to them?

Take this seriously and be vigilant about finding the answers even if it means changing what you thought about these questions in the past.

The Right Product, In Front Of The Right Person, At The Right Time.

When you start doing that you’ll find that marketing will stop leaving a bad taste in your mouth.